Who am I?
Hello!
My name is Alex Keshishian. I am a brand strategist from London, UK, currently living and working in Chicago, US as a CX Strategy Manager for iProspect, a Global Advertising Agency owned by Densu International.
I’ve lived in 4 different countries but most recently moved to Chicago in 2014 for my Masters in Integrated Marketing Communications at Northwestern University.
I liked it so much I decided to stay (mainly for the weather, obviously).
I am infatuated by consumer-centric, insight-driven brand communications strategies and love finding myself at the intersection between creativity, strategy and communication.
After non-stop chatter about it, a friend suggested I start a blog, so here we are.
What is Brand Watch?
Brand Watch is my blog where I write about anything strategy-related, from cool brand strategies, new consumer insights, industry trends or anything interesting I’ve noticed going on in the brand communications field.
I also sometimes like to write about non-brand related insights and stories. You will find these in the ‘Personal Blog’ section.
All opinions are my own. Feedback and critique are not just welcome but encouraged!
Get in touch
If you have any questions, feedback or suggestions, please email me at alex.k@u.northwestern.edu
For work samples, please check out my Linkedin and feel free to connect with me.
Finally, if you like what you read, please follow and subscribe to my blog via the side menu.
Brand Watch by Alex Keshishian 