It's that time once again. Every four years, for the last three elections, I’ve written a blog on Election Day giving my personal prediction on who will win. I'm two for two on correct predictions so far, so here’s my attempt to make it three for three, although this one is impossible to predict. Funnily …
Four years ago today I published a blog on 2016 election night predicting that Trump would win the election because of what I referred to then as ‘The Silent Right’. 'The Silent Right' were people who had become disenfranchised with conventional politics, and as a result, started adopting more conservative-leaning views using Trump as their …
Snapchat’s core user base is getting younger and younger. This further adds to their problem of monetizing their platform. These younger users are not high spenders so advertisers are becoming reluctant to use the platform for advertising initiatives.
Compare this to Instagram where, with a combination of a huge user base and users’ Facebook data, advertisers can hyper-target users with high relevant interest and purchase intent, the situation is pretty dire for Snapchat...
Existentialism - The philosophy that emphasizes the importance of human choice and living in the now rather than the past and future. In other words, we only truly live and exist if we make our own decisions independently of outside influence allowing us complete control over our own destinies. Sound fancy? Not as fancy as …
Brand Watch by Alex Keshishian 