SoulCycle, CycleBar, Barry’s Bootcamp, FlyWheel, Orangetheory, Barre, CrossFit. The list goes on. 5 years ago, had you mentioned any of these, very few would have known what you were talking about. Nowadays, it would be hard to have a conversation about fitness or working out, without at least one these brands being mentioned. When people …
Continue reading The Unexpected Ways Brands are Disrupting the Fitness Industry
Culture fascinates me. I have been exposed to quite a few in my 26 years of life, having been lucky enough to travel substantially, living and studying in four different countries so far. While it would be wrong to say all culture within the United States is the same (far from it), certain aspects of …
Continue reading Cultural Insights: How America’s Unique College Culture Affects Brand Relationships
“It’s like choosing between a gangster and a fraud,” my animated Uber driver claimed as he drove me from Evanston to Chicago. I always enjoy talking to my Uber drivers. Almost all of them have an interesting story and equally love to converse with their passengers. You never know who is going to pick you …
Continue reading The Silent Right – The Key to this election
Brand Watch by Alex Keshishian 