Snapchat’s core user base is getting younger and younger. This further adds to their problem of monetizing their platform. These younger users are not high spenders so advertisers are becoming reluctant to use the platform for advertising initiatives. Compare this to Instagram where, with a combination of a huge user base and users’ Facebook data, advertisers can hyper-target users with high relevant interest and purchase intent, the situation is pretty dire for Snapchat...
SoulCycle, CycleBar, Barry’s Bootcamp, FlyWheel, Orangetheory, Barre, CrossFit. The list goes on. 5 years ago, had you mentioned any of these, very few would have known what you were talking about. Nowadays, it would be hard to have a conversation about fitness or working out, without at least one these brands being mentioned. When people …
Continue reading The Unexpected Ways Brands are Disrupting the Fitness Industry
Culture fascinates me. I have been exposed to quite a few in my 26 years of life, having been lucky enough to travel substantially, living and studying in four different countries so far. While it would be wrong to say all culture within the United States is the same (far from it), certain aspects of …
Continue reading Cultural Insights: How America’s Unique College Culture Affects Brand Relationships
Brand Watch by Alex Keshishian 